Overview

Specialized has one goal: Innovate and inspire to improve riders’ lives. It's this goal that has guided every decision since 1974.

Why We Like Them

Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
Innovate or Die. Three words behind every design decision Specialized make.

Specialized Product List

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We have established relationships with the best manufacturers in the world.

Discover Our Brands
discover two Stores packed with expertise, passion & advice.

Face-To-Face, Friendly Assistance

London
564-566 Harrow Rd
London
W9 3QH
Epsom
21-25 Upper High St
Epsom, Surrey
KT17 4QY

Why You Can Rely on Us

we ride bikes
we love bikes
we trust bikes
we service bikes